From Idea to Company
We transform meaningful opportunities into ventures with a clear vision, product, brand, and operating model.
A Saudi venture-building group
We build companiesthat are seen, understood,and built to last.
companies and products
A Saudi venture-building group creating companies and products at the intersection of technology, artificial intelligence, business systems, and creative industries.
Discover Sedra GroupThree foundations we build on
Technology at the Core
We use software, artificial intelligence, and design to build more capable and scalable products.
Different Ventures, One Vision
Our companies operate across different industries while sharing one commitment to innovation, execution, and quality.
Portfolio actively expanding
The companies we are building
VAL Solutions
Business Systems · POS · ERP · AI Workforce
THKY AI
Artificial Intelligence Platform
Sidra OS
AI Company Operating System
SALLEN Studio
Games and Interactive Entertainment
VAL Solutions
Business Systems · POS · ERP · AI Workforce
THKY AI
Artificial Intelligence Platform
Sidra OS
AI Company Operating System
SALLEN Studio
Games and Interactive Entertainment
Indicators
We don't measure ourselves by numbers we haven't earned
The group is in its building phase. Until verifiable official figures exist, we show what we actually are.
One Vision
Connecting multiple ventures and products
Idea to Operation
Participating across the complete building journey
Technology, Creativity, Business
Integrated capabilities under one group
Saudi Roots, Global Ambition
Products designed to grow beyond one market
Our sectors
Four fields we build in
Each sector has its own logic, but all share one way of building.
Why Sedra Group
Eight reasons building with us is different
We build from the inside
We don't just advise; we participate in the vision, product, system, and operation.
A long-term view
We design companies to evolve, not only to ship a first version.
Technology as a core capability
Software and artificial intelligence sit at the centre of the products we build.
Design as part of the work
We don't separate brand and user experience from technology and business model.
Flexibility and experimentation
We test, learn, and improve instead of relying on unproven assumptions.
Saudi identity, global ambition
We start by understanding the local market and build products capable of expanding elsewhere.
Integration across ventures
Our companies benefit from shared knowledge, expertise, and systems inside the group.
Details build trust
We care about experience, consistency, and operational quality — not only the big idea.
Portfolio
Companies and products built for what comes next
Each company holds its own identity and product, united by one way of building.
In development
VAL Solutions
Business Systems · POS · ERP · AI Workforce
An integrated business management platform, evolving into an AI-powered workforce for accounting, sales, marketing, and HR teams.
Explore VAL Solutions
In development
THKY AI
Artificial Intelligence Platform
A unified AI platform bringing models, agents, tools, files, and projects into a single workspace.
Explore THKY AI
Prototype
Sidra OS
AI Company Operating System
An intelligent operating system managing files, projects, tasks, and knowledge — running agents and digital departments in one environment.
Explore Sidra OS
Concept
SALLEN Studio
Games and Interactive Entertainment
A Saudi game development studio focused on original ideas and engaging interactive worlds.
Explore SALLEN Studio-
01
Discover the Opportunity
We begin with a real problem or meaningful opportunity and develop a clear understanding of the user and market.
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02
Shape the Vision
We define the product, business model, identity, user experience, and operating foundation.
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03
Launch and Learn
We build the right first version, test with users, and turn learning into product improvement.
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04
Operate and Scale
We strengthen the product, team, systems, and operating model required for sustainable growth.
The difference
More than a holding structure
The difference isn't scale — it's how close the group stands to the act of building.
The conventional model
- Strategy separated from execution
- Companies operating in isolation
- Technology as a support function
- Focus on launch, not operation
- Short-term solutions
- Reliance on many external parties
- Weak knowledge transfer
- Brand without an operating system
- Building without understanding the user
- Success measured by appearance
Sedra Group
- Vision and execution under one roof
- Shared knowledge and capabilities
- Technology at the core of building
- Participation from idea to operation
- A long-term view
- Connected teams and disciplines
- Knowledge moving between ventures
- Brand, product, and operations integrated
- Building that starts from a real need
- Success measured by value and durability
What we hold
Principles that guide how we build
An idea does not become a real asset until it becomes a product that works.
Good technology starts from a clear problem, not from a new tool.
Design is not a decorative layer; it is part of how the product works.
Strong companies are built on systems that can evolve, not on individual effort alone.
Artificial intelligence should expand a person's capacity to work and decide.
Local identity and global ambition can work together.
How we work together
Ways to build with Sedra
Three open paths, each subject to review and alignment with the group's vision.
Venture Building
For opportunities aligned with the group's vision that may be developed into a standalone company or product.
- Opportunity assessment
- Vision definition
- Product strategy
- Brand
- Design
- Technology
- Operating model
- Launch and development
Strategic Partnerships
For organizations seeking to combine market access, expertise, technology, or operational capabilities with Sedra Group.
- Product development
- Technical integration
- Operational partnerships
- Market access
- Joint ventures
- Co-innovation
Join the Ecosystem
For talent, builders, designers, engineers, and specialists interested in building new products and ventures.
- Roles
- Independent collaboration
- Experts and advisors
- Technical partnerships
- Community and talent
About
A group that builds, not merely owns
Sedra Group began with a simple belief: ambitious ideas need more than capital or technology alone. They require a clear vision, a useful product, thoughtful design, a strong operating model, and a team capable of turning potential into reality.
That is why we build companies at the intersection of business, technology, and creativity. We participate from the earliest idea through launch, operation, and improvement, creating shared capabilities while preserving the identity and focus of each venture.
Our vision
To build Saudi companies and products capable of competing locally and globally, turning ambitious ideas into real and sustainable ventures.
Our mission
Sedra Group combines strategy, technology, design, and execution to build companies and products that solve meaningful problems and create better experiences for individuals and organizations.
Shared capabilities
Product strategyEngineeringDesign and brandOperating systemArtificial intelligenceGrowth and marketing
Leadership
The founder
AA
Founder photograph pending
Ahmed Alharbi
Founder and Chief Executive Officer
Ahmed Alharbi is a Saudi founder building companies and products across technology, artificial intelligence, business systems, and game development.
His background spans information technology, aircraft maintenance, operational supervision, project management, and product development, shaping an approach that combines discipline, execution, technology, design, and business thinking.
A multi-track background
Opportunities
You could be part of what we are building
We are interested in people who enjoy building products, solving meaningful problems, and working across technology, business, and creativity.
Explore Opportunities
FAQ
Questions we're often asked
What is Sedra Group?
A Saudi group that creates, develops, and operates companies and products across technology, artificial intelligence, business systems, and creative industries.
Is Sedra Group an investment company?
Sedra Group operates as a venture-building and operating group. The group does not describe itself as an investment fund or a financial institution.
Which companies belong to Sedra Group?
The current portfolio includes the ventures shown on the Companies page: VAL Solutions, THKY AI, Sidra OS, and SALLEN Studio — each presented according to its stage and the official information available.
Do you accept new project ideas?
Opportunities aligned with the group's fields can be submitted through the contact form. They are reviewed without any guarantee of acceptance or execution.
Can companies collaborate with Sedra Group?
Yes. Technical and operational partnerships, product development, integrations, and joint ventures can be explored depending on the nature of the opportunity.
Do you offer development services to others?
Sedra Group does not present itself as a general services agency. Collaboration opportunities are assessed against the group's vision and capabilities.
Where does Sedra Group operate?
Sedra Group is a Saudi group building products that can serve the local market and expand into others.
How can I join the team?
You can register your interest through the Opportunities or Careers page, attaching your CV and portfolio where available.
How do I contact one of the companies?
Use the company's page on this site to reach its contact channels or official website.
Contact
Let's explore what we can build together
Tell us about the opportunity, idea, or request, and we'll come back to you.